Posted by Boyage on 15 Jan 2013 /
The rumors seems to be true, because the worlds most populair festival is going global! Last week, Tomorrowland received the prize for ‘Best major Festival’. The goal is to bring Tomorrowland to every continent and the organisation is now searching for unique locations for the festival.
A lot of foreign promoters have been trying to bring the mega festival to their country. They wanted to buy the concept from the belgium brothers Manu and Micheal Beers, but the two brothers are not going to give a way their festival which they started in 2005. In an interview with Time they told their plans for global expansion. If everything goes well, this will result in Tomorrowland on every continent. Beers said: “We get questions every week from all over the world to copy the festival elsewhere from rich Russians and Indians to promoters from Australia, the United States and South America. We’re going to do it, but on our terms, and only in places where we feel at home.”
The organisation is currently exploring several places in the world and they had to hired ten new employees for this job. “It’s very complex to create a festival like Tomorrowland” said Manu Beers. “It’s like building a city for three days on one place which has a great influence on the experience. With restaurants, bakeries and burger business. Every detail, from the napkins to the operation counts. Tomorrowland has a hight reputation to live up to and it’s a damn difficult job. We want to do well, so we do not want to have any deadlines yet.”
source: www.demorgen.be
